I'm Yamel Gorrie, known as Yams to clients. I lead social-first creative and brand strategy for Miami's culture, lifestyle, and design brands. Like a vitamin, branding only works when it's consistent: the daily dose is what earns an audience's buy-in.
“Make your social creative impossible to scroll past.” — Yams
Each discipline brings something different to the table. Together, they build the kind of consistent, connected creative that turns attention into real audience buy-in.
Creative strategy, concept development, and creative direction — adapted to platform fluency.
Audience research and brand positioning that gives every campaign a reason to exist before it goes live.
End-to-end content production — planning, writing, shooting, and editing — built to travel without losing its voice.
Led the social and communications strategy for an integrated campaign, building the platform-specific content runway and running daily content planning, posting, and analytics.
+240.1% views“This campaign drove museum attendance and increased viewership across all our platforms.”
A short-form video series turning a legacy Miami wholesale florist into a scroll-stopping local-business story — day-in-the-life content that put a 78-year-old supplier in front of a new audience.
Creator-style series
Creator collaboration content for a limited-edition drop, pairing fashion and design-world talent in a campaign built to travel on Reels and TikTok.
Multi-creator collab
Inside Miami Art Week — ICA Miami, in partnership with W Magazine and Cartier.
Over seven years of experience translating brand strategy into clear, engaging, audience-first content, from concept through launch.
My background has a little bit of everything from the creative process: planning, design, writing, shooting, and editing. Whatever the format, my goal is always the same: to create stories that resonate with people.